FIFTH SECOND
About Us
Most automation is obsessed with being instant. We are obsessed with being natural. Fifth Second mirrors natural conversation—brief pauses, clear tone, and considered answers—so visitors feel heard, not handled. The result: higher trust, more qualified enquiries, and fewer missed opportunities after hours.
Our Story
Why Fifth Second Exists
You’ve spent time and money on a great-looking website—but too many visitors still bounce without enquiring. The problem isn’t design; it’s friction. People can’t instantly find what they need, and busy teams can’t answer every question in the moment.
Fifth Second was created to fix that gap. We build AI chat that acts the second someone shows intent, so more of your traffic turns into qualified conversations. Our focus is simple: remove friction, capture intent, and book outcomes.
Our Mission
What We Aim To Provide
Our mission is simple: make every website feel genuinely human while it works around the clock. Speed alone isn’t service; clarity and timing are. We exist to turn fleeting visits into meaningful conversations that respect people’s time and intent.
We design conversational experiences that answer, qualify, and book with a natural rhythm—brief pauses, clear tone, considered replies—so trust rises and friction falls. Our aim is to help real teams do more of the work only humans can do, not replace them.
We measure success by outcomes you can see: more qualified enquiries, cleaner handoffs, and fuller diaries—day and night. By pairing thoughtful automation with your brand’s voice, we give every visitor helpful guidance and give your business momentum from the first hello to the confirmed booking.
Testimonials & Reviews
What our clients have to say
Don’t just take our word for it…
John B
Founder
We added Fifth Second to our website thinking it might pick up a few enquiries after hours. It’s done far more than that. The chat answers general questions without sounding robotic, and then nudges people to leave details or book a time. We’ve seen a steady lift in qualified leads and fewer repetitive support emails. Our team now focuses on genuine sales conversations instead of basic FAQs.
Kyle M
Head of Marketing
Fifth Second has become the first point of contact for our website. It handles support queries and escalates when needed. The booking feature is brilliant, visitors pick a time that syncs straight to our calendar. We’re definitely seeing more warm leads as a result, especially after hours. The dashboard makes it easy to understand what people ask and which pages drive conversations. It’s not just a bot; it’s a reliable frontline that works while we’re off the clock or away from screen.
Sarah D
Sales Director
We trialled it for two weeks and kept it because it simply works. The agent responds, gathers information, and routes the conversation appropriately. The ability to qualify intent (filtering out the fluff) means our team works smarter. Meeting bookings happen inside the chat and the confirmations go to our calendar without fuss. We also saw quicker resolutions on basic issues, which freed our inbox. It’s rare to find a tool that adds leads and reduces workload at the same time.
Frequently Asked Questions
Got Questions? We’ve Got Answers.
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What is Fifth Second—and why the name?
Fifth Second is an AI Live Chat that feels human. It greets visitors, answers questions, captures details, and books meetings 24/7—completely automatically.
The name comes from conversation science: people naturally pause before they reply. We mirror that rhythm so replies feel considered, not robotic—building trust and lifting conversions.
What’s included in the free trial?
A 14-day trial with full access to everything: human-paced chat, lead capture/qualification, Messenger/Instagram/WhatsApp options, Google Calendar booking, and analytics.
We set everything up for you—from tone and flows to integrations—because seeing it in full action is the best way to judge results.
You can also book a demo for a guided walkthrough, and we’ll tweak settings as you go so it performs from day one.
How does the “human feel” actually work?
We use brief, natural pauses, turn-taking, and tone guidelines so the agent sounds like your team would—clear, calm, and helpful. It doesn’t spam instant walls of text.
You choose the voice (formal, friendly, concise) and we tune AI Agent to match—so conversations feel authentic while staying fast and accurate.
Can it capture and qualify leads automatically?
Yes. The AI Agent will conversationally collect names, contact details, and key intent (e.g., service type, budget, location, timeframe), then scores and routes hot enquiries to the right place.
You’ll get alerts when high-intent prospects appear, and every conversation is saved so your team has full context when they follow up.
Can it book appointments and sync my calendar?
Yes. The AI Agent can offer available time slots and write confirmed bookings straight to Google Calendar.
Visitors receive confirmations, and your team sees updates in the calendar they already use—no back-and-forth or manual entry.
Can my team jump into a conversation live?
Absolutely. Our AI Agent will seamlessly transition conversations from AI to human agents when needed.
This gives you the best of both worlds: automation that never sleeps and a human touch when it matters.
How quickly can we go live?
Setup is straightforward: We will customise the AI Agent to your business and brand’s voice. Then you just need to add a small snippet to your site, connect the channels you use and that’s it.
Most teams are up and running within 24 hours, if not sooner.
Ready to transform your business With AI?
Get started today with our 14 day Free Trial.